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A modern landing page design featuring a captivating hero section with a 'Liquid Gradient Flow' art direction, seamlessly transitioning into a 'Marquee-based Lo…
Landing Page
Collection 04Collection
Pricing layouts that reduce evaluation friction
Pricing page systems that combine plan clarity, tier storytelling, and enterprise guardrails for modern SaaS teams.
Pricing pages should clarify who each plan is for, not just list features. This collection favors layouts that pair plan tiers with use-case narratives and clear enterprise paths.
Each design also highlights performance and trust cues so pricing feels stable, transparent, and actionable.
- Plan tiers grouped by team size, usage, or maturity stage.
- Enterprise pathways surfaced without derailing self-serve flow.
- Risk-reversal and compliance notes positioned near pricing CTA.
Read the related playbook
Dive deeper into the strategy behind this collection.
SaaS Pricing Pages Collection
This collection showcases pricing pages optimized for decision velocity. Each design uses comparison clarity, feature anchoring, and CTA hierarchy to reduce friction. These are not generic pricing tables but conversion-engineered layouts that guide users to the plan that matches their intent.
All pricing components use Tailwind CSS with accessible markup, keyboard navigation, and responsive layouts. React state management handles plan toggles (monthly/annual) and feature comparisons. Use these as templates for SaaS pricing pages, upgrade flows, or self-service checkout experiences.
- Comparison clarity: feature differences highlighted, not buried in fine print
- Anchoring strategy: most popular plan visually emphasized to guide selection
- CTA hierarchy: primary plan CTA uses high-contrast color, others use neutral
- Billing toggle: monthly/annual switcher with savings percentage displayed
- Trust signals: money-back guarantee, free trial mention, secure checkout badge
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Pricing page design principles
A high-converting pricing page removes uncertainty by making differences obvious and anchoring users to the recommended plan. The most popular plan should use visual emphasis: a border, a badge, or a contrasting background. Feature lists should highlight what changes between plans, not repeat shared features.
Weak pricing pages fail because they treat all plans equally or hide key differences. If your Starter and Pro plans look identical except for a bullet point, users will default to the cheaper option. Instead, make the Pro plan's unique value visually dominant.
- Emphasize recommended plan: use border, badge, or background contrast.
- Highlight feature differences: bold or color-code unique features.
- Position CTAs consistently: all plan CTAs should align vertically.
- Show savings for annual billing: display percentage discount prominently.
- Include trust signals: free trial, money-back guarantee, or testimonials.
Common pricing page mistakes
The most common mistake is treating all plans with equal visual weight. If your Basic, Pro, and Enterprise cards look identical, users will choose based on price alone. Instead, visually anchor users to the plan with the best margin by using a Recommended badge or contrasting color.
Another frequent error is listing all features for every plan without highlighting differences. Users do not want to compare 20 bullet points. Instead, show shared features once and bold or color-code the unique features for each tier.
- Do not treat all plans equally; anchor users to the recommended tier.
- Do not list all features per plan; highlight differences, not repetition.
- Do not hide pricing; show costs upfront without requiring signup.
- Do not omit annual billing option; it increases LTV and reduces churn.
- Do not ignore mobile layout; test pricing tables on 375px screens.
FAQs
Should I include a free plan in my pricing page?
Only if it drives Product-Led Growth. Free plans reduce friction but can cannibalize paid conversions.
How many pricing tiers should I offer?
Three is optimal for most SaaS products: entry, recommended, and enterprise. More than four creates decision paralysis.
Should I show annual discounts as percentage or dollar amount?
Percentage works better for small discounts (10-20%), dollar amount for large ones ($500+ savings).
Best Practices
Rules for applying these patterns
Tier narrative
Describe each tier with a team archetype and outcome statement rather than a feature checklist only.
Feature density
Keep feature tables short and group details under expandable sections to preserve scan speed.
Enterprise lane
Provide a clear enterprise CTA with security and SLA notes to prevent sales detours.
Trust anchors
Place compliance badges and refund policies adjacent to pricing blocks, not in the footer.
Implementation Checklist
Pre-launch checklist
- 01Each tier has a team-size or usage label.
- 02Primary pricing CTA includes risk-reversal microcopy.
- 03Enterprise CTA includes SLA or security note.
- 04Feature grid limited to 8–12 key items.
- 05Pricing toggle (monthly/annual) shows savings.
Design Library
Representative designs
Intelligent Search Platform Landing Page
This design embodies a 'Search-focused Hero Section' with a 'Flat Illustration Pop' art direction, aiming for immediate user engagement and clarity in a modern …
Landing Page
Clinical Research Hub Landing Page
This landing page features a 'Search-focused Hero Section' designed with a 'Clinical Scientific Clean' aesthetic, prioritizing clarity and user intent for quick…
Landing Page
Bauhaus-Inspired Creative Tier Pricing
This dynamic three-tier pricing table leverages Bauhaus primary colors and stark typography to present plans with impactful clarity. For enhanced user experienc…
Landing Page
Cluster Routing
Keep the strategy → collection → design flow
Playbook
SaaS Landing Page UX Strategy
Deploy Stripe, Linear, and Vercel–backed messaging stacks, social proof layouts, and multi-variant heroes in a single sprint.
Adjacent Collection
Best SaaS Landing Pages
A reference set built so B2B SaaS teams can tighten value props, social proof, and CTA funnels within a single sprint.
Adjacent Collection
High-Conversion Hero Sections
Hero-first layouts with outcome-driven headlines, proof placement, and CTA ladders tuned for SaaS conversion velocity.
Adjacent Collection
Product Tour Pages
Narrative product tour layouts designed to help evaluators understand features without heavy friction.
Adjacent Collection
Agency Landing Pages
Agency landing patterns that emphasize credibility, case studies, and a clear booking path.
FAQ
Frequently asked questions
How many plans should a SaaS pricing page show?
Three plans is a reliable default; add enterprise as a separate path when needed.
Should pricing show annual savings?
Yes, explicit savings improve conversion and reduce pricing ambiguity.
Where should security info live?
Place it beside pricing so buyers see it during evaluation, not after the fold.
Pillar Playbook
SaaS Landing Page UX Strategy
Guidance on CTA ladders, proof placement, and pricing narrative clarity.
Read the playbook